TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior
SN  - 0395665922 (student book)
AV  - HF5415.32 .H69 1997
U1  - 658.8342 21
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 555-648) and indexes
ER  -