TY - BOOK AU - Lance,Steve AU - Woll,Jeff TI - The little blue book of advertising: fifty two small ideas that can make a big difference SN - 1591841240 AV - HF5823 .L19 2006 U1 - 659.1 PY - 2006/// CY - New York, New York PB - Portfolio KW - Advertising KW - Handbooks, manuals, etc KW - Marketing N1 - Includes bibliographical references (p. 270) UR - http://www.loc.gov/catdir/enhancements/fy0720/2005058677-b.html UR - http://www.loc.gov/catdir/enhancements/fy0720/2005058677-d.html UR - http://www.loc.gov/catdir/enhancements/fy1204/2005058677-t.html ER -