Lance, Steve. <br/><br/>
The little blue book of advertising:  fifty two small ideas that can make a big difference/ 
Steve Lance and Jeff Woll. 
 - xvii, 270 pages:  illustrations;  19 cm. 
<br/><br/> Includes bibliographical references (p. 270). 
<br/><br/><label>ISBN: </label>1591841240 
<br/><br/><label>LCCN: </label>2005058677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L19 2006 
<br/><br/><label>Dewey Class. No.: </label>659.1