Handbook of sales promotion / 
Stanley M. Ulanoff, editor in chief 
 - xxvii, 607 pages :  illustrations :  24 cm 
<br/><br/><label>ISBN: </label>9780070657335 0070657335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion--Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.8202