TY  - BOOK
AU  - Benckendorff,Pierre
AU  - Moscardo,Gianna
AU  - Pendergast,Donna
TI  - Tourism and generation y
SN  - 9781845936013 
U1  - 306.4819 
PY  - 2010///
CY  - Cambridge, Massachusett : 
PB  - CAB International
KW  - Tourism
KW  -  Tourism
KW  - Social aspects.
KW  - Culture and tourism
N1  - pt. 1. Gen Y and tourism. Getting to know the Y generation / Donna Pendergast --
Mythbusting: generation Y and travel / Gianna Moscardo and Pierre Benckendorff --
Generation Y's travel behaviours: a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick --
Understanding generation Y tourists: managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo --
pt. 2. Gen Y tourist behaviour. Generation Y as wine tourists: their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters --
Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings [and others] --
Nature-based tourism in North America: is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair --
Tourism and the N generation in a dynamically changing society: the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley --
Beach safety and millennium youth: travellers and sentinels / Jeff Wilks and Donna Pendergast --
Personal travel safety: a new generational perspective / Jeff Wilks and Donna Pendergast --
pt. 3. Capitalizing on Gen Y as consumers and producers. Adjusting attitudes using traditional media: magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman --
Understanding generation Y's attitudes towards a career in the industry / Scott Richardson --
Generation Y and work in tourism and hospitality: problem? what problem? / Grant Cairncross and Jeremy Buultjens --
Generation Y's future tourism demand: some opportunities and challenges / Petra Glover
N2  - This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them
ER  -