TY  - BOOK
AU  - Sparks,Glenn G.
TI  - Media effects research: a basic overview 
SN  - 9780495568544
U1  - 302.23 
PY  - 1988///
CY  - Boston
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Research
KW  - Methodology.
KW  -  Social aspects.  	
N1  - Includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2008940347-t.html
ER  -