Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - Fourth edition 
 - xiv, 767 pages :  illustrations ;  25 cm. 
<br/><br/> Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256036764 
<br/><br/><label>LCCN: </label>87070723  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B448 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8