TY  - BOOK
AU  - Husted,Bryan
AU  - Allen,David Bruce
TI  - Corporate social strategy: stakeholder engagement and competitive advantage 
SN  - 9780521197649 (hardback)
AV  - HD60 .H875 2012
U1  - 658.4/08 22
PY  - 2012///
CY  - Cambridge, UK, New York
PB  - Cambridge University Press
KW  - Social responsibility of business
KW  - Social entrepreneurship
KW  - Social action
KW  - Economic aspects
KW  - Strategic planning
KW  - Social aspects
KW  - Electronic books
N1  - Includes bibliographical references and index
N2  - "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher
UR  - https://www.cambridge.org/core/books/corporate-social-strategy/BD64920788CD34F95BDEE2E2BD5755B9
ER  -