TY  - BOOK
AU  - Andersen,Torben Juul
TI  - Short introduction to strategic management
T2  - Cambridge short introductions to management
SN  - 9781139381642
U1  - 658.4/012 23
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Strategic planning
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references (pages 274-291) and index; Figures; Preface; Getting started; Notes; 1 The strategy concept; Business policy; Strategic management; Market position and resources; Alternative views; Conclusion; Notes; 2 Strategy formulation; Mission statement; External analysis; Internal analysis; SWOT analysis; Strategic plan; Conclusion; Notes; 3 Strategy execution; Different strategy-making modes; Strategy implementation; Strategy as project management; Strategy as managing real options; Strategy as managerial decision making; Strategy as entrepreneurial initiatives; Strategy as practice; Conclusion; Notes. 4 Integrative strategyLong- and short-cycled activities; Central and peripheral processes; Responding to environmental change; Complementary strategy-making modes; Strategic monitoring and control; Conclusion; Notes; 5 Multinational corporate strategy; Economic trade-offs; Portfolio considerations; Structure and processes; Integrative-responsive strategy making; Conclusion; Notes; 6 Strategic leadership; Conclusion; Notes; References; Index
UR  - https://www.cambridge.org/core/books/short-introduction-to-strategic-management/DED9A0144F2A7A103BAEA41A93388A61
ER  -