Andersen, Torben Juul. <br/><br/>
Short introduction to strategic management / 
Torben Juul Andersen. 
 - 1 online resource (xvii, 297) :  illustrations 
 - Cambridge short introductions to management .
<br/><br/>Includes bibliographical references (pages 274-291) and index. 
<br/><br/>Figures; Preface; Getting started; Notes; 1 The strategy concept; Business policy; Strategic management; Market position and resources; Alternative views; Conclusion; Notes; 2 Strategy formulation; Mission statement; External analysis; Internal analysis; SWOT analysis; Strategic plan; Conclusion; Notes; 3 Strategy execution; Different strategy-making modes; Strategy implementation; Strategy as project management; Strategy as managing real options; Strategy as managerial decision making; Strategy as entrepreneurial initiatives; Strategy as practice; Conclusion; Notes. 4 Integrative strategyLong- and short-cycled activities; Central and peripheral processes; Responding to environmental change; Complementary strategy-making modes; Strategic monitoring and control; Conclusion; Notes; 5 Multinational corporate strategy; Economic trade-offs; Portfolio considerations; Structure and processes; Integrative-responsive strategy making; Conclusion; Notes; 6 Strategic leadership; Conclusion; Notes; References; Index. 
<br/><br/><label>ISBN: </label>9781139381642 
<br/><br/><label>LCCN: </label>2012042149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.4/012