TY  - BOOK
AU  - Lindell,Jim
TI  - Analytics and big data for accountants
SN  - 9781119784692
U1  - 657.028557  23
PY  - 2020///
CY  - Durham, North Carolina : 
PB  - Association of International Certified Professional Accountants, Inc.
KW  - Big data
KW  - Business
KW  - Data processing
KW  - Accounting
KW  - Study and teaching
KW  - Electronic Books
N1  - Includes index
N2  - This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.

Key topics covered include:

Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects
Relating data to return on investment, financial values, and executive decision making
Data sources including surveys, interviews, customer satisfaction, engagement, and operational data
Visualizing and presenting complex results
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119784692
ER  -