Lindell, Jim <br/><br/>
Analytics and big data for accountants / 
by Jim Lindell 
 - 1 online resource (various paging) 
<br/><br/> Includes index. 
<br/><br/> This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.<br/><br/>Key topics covered include:<br/><br/>Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects<br/>Relating data to return on investment, financial values, and executive decision making<br/>Data sources including surveys, interviews, customer satisfaction, engagement, and operational data<br/>Visualizing and presenting complex results 
<br/><br/><label>ISBN: </label>9781119784692 9781119784678  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big data.<br/>Business--Data processing.<br/>Accounting--Study and teaching.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books
<br/><br/><label>Dewey Class. No.: </label>657.028557