TY  - BOOK
AU  - Melissen,Jan
TI  - The new public diplomacy : : soft power in international relations 
SN  - 0230535542
U1  - 327.14 
PY  - 2007///
CY  - New York
PB  - Palgrave/Macmillan
KW  - International relations
KW  - Diplomacy
N1  - Includes bibliographical references and index; Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery
Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery
ER  -