Strategic dynamics : concepts and cases /
Robert A. Burgelman, Andrew S. Grove, with Philip E. Meza.
- First edition
- vii, 504 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Part I: Introduction: Industry Context and Key Themes Evolution of Information Technology-Driven Industries a. Introduction b. The Microchip Matures c. Compounding Confluence - Take I: The Internet and Ecommerce d. Compounding Confluence - Take II: Saving or Sinking Software e. Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronics f. Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic? g. Convergence or Collision - Take III: IP Meets Telephony Three Key Themes a. Introduction b. Theme I: Strategy and Strategic Dynamics c. Theme II: Strategy Versus Action d. Theme III: Industry Change and Corporate Transformation e. Conclusion Part II: The Microchip Matures a. Case 1-1: "Intel Corporation (A): The DRAM Decision" b. Case 1-2: "Intel Corporation in 1999" c. Case 1-3: "Inside Microsoft: The Untold Story of How the Internet Forced Bill Gates to Reverse Course" Part III: Compounding Confluence - Take I: The Internet and Ecommerce a. Case 2-1: "Netscape Communications Corporation in 1997" b. Case 2-2: "AOL: The Emergence of an Internet Media Company" c. Case 2-3: "Amazon.com: Evolution of the e-Tailer" Part IV: Compounding Confluence - Take II: Saving or Sinking Software a. Case 3-1: "BEA Systems, Inc. in 2003: Reaching for the Next Level" b. Case 3-2: "The Open Source Software Challenge in 2001" c. Case 3-3: "MySQL Open Source Database in 2004" Part V: Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronics a. Case 4-1: "Intel Beyond 2003: Looking for its Third Act" b. Case 4-2: "Nokia Beyond 2003: A Mobile Gatekeeper?" c. Case 4-3: "Samsung Electronics in 2004: Conquering the Wireless Digital World" d. Case 4-4: "The New New HP in 2004 (A): Leading Strategic Integration" e. Case 4-5: "The New New HP in 2004 (B): Winning in the Core Business" Part VI: Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic? a. Case 5-1: "Electronic Arts in 2002" b. Case 5-2: "Disney in a Digital World: Disney in 2001 - Distributing the Mouse" c. Case 5-3: "Disney in a Digital World (D): A Digital Decade?: Disney in 2003 and Beyond" d. Case 5-4: "Universal Music Group in 2003" Part VII: Convergence of Collision - Take III: IP Meets Telephony a. Case 6-1: "The U.S. Telecommunications Industry (B): 1996-1999" b. Case 6-2: "Slouching Toward Broadband: Revisited in 2005" c. Case 6-3: "Hanging Up the (Old) Phone: IP Communications in 2004"