Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing &  global management / 
Johny K. Johansson. 
 - Second edition 
 - xx, 604 pages :  illustrations ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0073658634 
<br/><br/><label>LCCN: </label>99033630  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2000 
<br/><br/><label>Dewey Class. No.: </label>658.848