Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - Thirteenth edition 
 - xxxii, 702 pages :  color illustrations, col. maps ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Part I	An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II	The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses International Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases 
<br/><br/><label>ISBN: </label>9780071264617 0071264612 0073080063 9780073080062 
<br/><br/><label>LCCN: </label>2005057682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/4