Bower, Joseph L.
Business policy : managing strategic processes /
Joseph L. Bower ... [et al.].
- Eighth edition
- xviii, 885 pages : illustrations , maps ; 25 cm.
Includes bibliographical references and index.
0256115915
95002575
Corporations--Case studies.--United States
Industrial management--Case studies.--United States
HD2785 / .B78 1995
658.4012