TY - BOOK AU - Babin,Barry J. AU - Zikmund, William G. TI - Marketing research SN - 9789814698917 AV - HF5415.2 .Z537 2016 U1 - 658.83 23 PY - 2016///] CY - Singapore PB - Cengage Learning Asia Pte, Ltd. KW - Marketing research N1 - "This edition is reprinted with license from South Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso ER -