TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Formulation and implementation of competitive strategy
SN  - 025606251X (pbk.)
U1  - 658.4012 
PY  - 1988///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Strategic planning
N1  - Includes bibliographies and index
ER  -