TY  - BOOK
AU  - Storbacka,Kaj
TI  - Customer relationship management: creating competitive advantage through win-win relationship strategies
SN  - 007120458x
U1  - 658.8 
PY  - 2002///
CY  - Singapore: 
PB  - McGraw-Hill
KW  - Customer relations
KW  - Management
KW  - Electric commerce
N1  - Includes glossary, bibliography and index
ER  -