Storbacka, Kaj <br/><br/>
Customer relationship management:  creating competitive advantage through win-win relationship strategies/ 
Kaj Storbacka, Jarmo R. Lehtinen 
 - x, 160 pages:   illustrations;  25 cm. 
<br/><br/> Includes glossary, bibliography and index 
<br/><br/><label>ISBN: </label>007120458x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Electric commerce
<br/><br/><label>Dewey Class. No.: </label>658.8