TY  - BOOK
AU  - Jones,Gareth R.
TI  - Introduction to business : : how companies create value for people 
SN  - 007110819x
U1  - 658  
PY  - 2007///]
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  -  Business
KW  - Industrial
KW  - Social aspects
KW  -  Industrial management
N1  - Includes index; Brief Contents Part 1 The Environment of Business Chapter 1 What Is Business? Chapter 2 The Evolution of Business Chapter 3 Entrepreneurs, Managers, and Employees Chapter 4 Multinationals and the Global Environment of Business Chapter 5 Business Ethics and the Legal Environment of Business Part 2 The Human Side of Business Chapter 6 Leadership, Influence, and Communication in Business Chapter 7 Motivating and Managing People and Groups in Business Organizations Chapter 8 The Structure and Culture of a Business Organization Part 3 A Functional Approach to Business Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit Chapter 15 Finance: Balancing Risk and Return

ER  -