TY  - BOOK
AU  - Garrovillas,Eduardo P.
TI  - Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners
SN  - 9786214090693
U1  - 658.8 
PY  - 2017///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing, 
KW  - Marketing
N1  - Include references; Contents	Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace; 600-699; 658.8
ER  -