The Science of advertising :  Book I / 
Yolanda V. Ong , editor. 
 - 239 pages :  illustrations ;  26 cm 
<br/><br/><label>ISBN: </label>9712709930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1