Pereda, Pedrito Real <br/><br/>
Consumer behavior :   (a practical approach to consumer understanding) / 
Pedrito Real Pereda, Raymundo P. Arcega. 
 - xvi , 267 pages :  illustrations ;  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789719654049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.8342