Futrell, Charles.

Fundamentals of selling : customers for life / Charles M. Futrell. - Seventh edition - xxiii, 579 pages : color illustrations ; 26 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

9780072398861 0072398868 (alk. paper)

2001030060


Selling.

HF5438.25 / .F87 2002

658.85