Futrell, Charles. Fundamentals of selling : customers for life / Charles M. Futrell. - Seventh edition - xxiii, 579 pages : color illustrations ; 26 cm. - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references and index. ISBN: 9780072398861 0072398868 (alk. paper) LCCN: 2001030060 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .F87 2002 Dewey Class. No.: 658.85