Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - Sixth edition 
 - xxxii, 599 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130477222 9780130477224 
<br/><br/><label>LCCN: </label>2002021433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1