TY  - BOOK
AU  - Callen,Barry
TI  - Manager's guide to marketing, advertising, and publicity
SN  - 9780071627962
U1  - 658.8 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  -  Marketing.
KW  -  Advertising
KW  - Publicity.
N1  - 600-699
ER  -