Callen, Barry <br/><br/>
Manager's guide to marketing, advertising, and publicity 
Barry Callen 
 - xviii, 250 pages :   illustrations ;   23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071627962 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing. <br/> Advertising.<br/>Publicity. 
<br/><br/><label>Dewey Class. No.: </label>658.8