Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - Third edition 
 - xxix, 683 pages :  illustrations, charts ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 652-660) and index. 
<br/><br/><label>ISBN: </label>0072865784 (alk. paper) 9780072865783 
<br/><br/><label>LCCN: </label>2004058191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D92 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8