TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
SN  - 9780073381046 (alk. paper)
AV  - HF5429 .L4828 2009
U1  - 658.8/7 22
PY  - 2009///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II: Retailing Strategy Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix Section IV: Store Management Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service
; 600-699
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
ER  -