Media and communication research methods : an introduction to qualitative and quantitative approaches - Berger, Arthur Asa, 1933- (Los Angeles: Sage Publications, 2016)
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
300-399
Keywords: Mass media -- Research -- Methodology; Communication -- Research -- Methodology