TY  - BOOK
AU  - Ligaya,Emmanuel F.
AU  - Jerusalem, Violeta L.  
AU  - Palencia, Jonas M.  
AU  - Palencia, Marjueve M.
TI  - Principles of marketing
SN  - 9786219560962
U1  - 658.8 
PY  - 2017///
CY  - Manila
PB  - Fastbooks Educational Supply, Inc.
KW  - Marketing
N1  - Foreword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles; 600-699; 658
ER  -