Ligaya, Emmanuel F. <br/><br/>
Principles of marketing / 
Emmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia 
 - xi, 188 pages:  illustrations;   25 cm. 
<br/><br/>Foreword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles 
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<br/><br/><label>ISBN: </label>9786219560962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8