Hestad, Monika. Branding and product design : an integrated perspective / Monika Hestad. - Surrey, England ; Burlington, VT : Gower, c2013. - xv, 166 p. : ill. ; 25 cm. Includes bibliographical references (p. 151-158) and index. ISBN: 9781409446262 (hbk. : alk. paper) 9781409446279 (ebk PDF) 9781409464372 (ebk ePUB) LCCN: 2012033345 Subjects--Topical Terms: Brand name products.Product design.Branding (Marketing) LC Class. No.: HF5415.1255 / .H47 2013 Dewey Class. No.: 658.8/27