TY  - BOOK
AU  - Stoklossa, Uwe.
AU  -  Rempen, Thomas
TI  - Advertising : : new techniques for visual seduction 
SN  - 9780500289099
U1  - 741.67  
PY  - 2007///
CY  - London
PB  - Thames & Hudson, 
KW  - 	 Commercial art
KW  - Visual communication
KW  - Advertising
KW  - Psychological aspects
N1  - Includes index; Figure and ground --
Two and three dimensions --
Foreground and background --
Big and small --
Compositions --
Setting up a scene --
Seeing in context --
Outlines --
Words and pictures --
On the spot --
From eyes to brain; 700-799; 740
N2  - If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance
ER  -