TY  - BOOK
AU  - Gordon,Ian
TI  - Managing the new customer relationship: strategies to engage the social customer and build lasting value 
SN  - 9781118092217
AV  - HF5415.55 .G66 2013
U1  - 658.8/12 23
PY  - 2013///
CY  - Mississauga, Ont.
PB  - J. Wiley & Sons Canada
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references and index; Issued also in electronic formats
UR  - http://www.loc.gov/catdir/enhancements/fy1313/2013427083-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1313/2013427083-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1313/2013427083-b.html
ER  -