Yohn, Denise Lee,  1967- <br/><br/>
What great brands do :  the seven brand-building principles that separate the best from the rest / 
Denise Lee Yohn. 
 - First edition. 
 - vii, 262 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business. 
<br/><br/><label>ISBN: </label>9781118611258 (cloth) 
<br/><br/><label>LCCN: </label>2013032239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .Y64 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/27