Ellsworth, Belinda,

Direct selling for dummies / by Belinda Ellsworth. - xiii, 367 pages : illustrations ; 24 cm. - For dummies . - For dummies. .

Includes index.

Introduction -- Part I: Exploring the Direct Sales Industry -- Part II: Building the Skills to Create a Successful Business -- Part III: Putting Sales Strategies into Practice -- Part IV: Building an Organization -- Part V: Operating and Maintaining a Successful Business -- Part VI: The Part of Tens -- Index.

"Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success,"--Amazon.com.

9781119076483 111907648X

2015948800


Direct selling.
Marketing.
Marketing
Direct selling.

HF5438.25 / .E459 2015

658.8/72