TY  - BOOK
AU  - Marr,Bernard
TI  - Big data for small business
T2  - --For dummies
SN  - 9781119027034
PY  - 2016///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Big data
KW  - Data mining
KW  - Small business
KW  - Management
KW  - Organizational effectiveness
KW  - Data processing
KW  - Decision making
KW  - Business planning
KW  - Information technology
KW  - Statistical methods
N1  - Includes index; Introduction -- Getting started with big data basics. Introducing big data for small businesses ; Digging into the essence of big data ; Identifying big data uses in small business -- Unpacking big data. Unpacking the many types of data ; Discovering new forms of data ; Understanding the technology changes that underpin big data -- Brave new world for small business. Focusing on the value of insights ; Developing and accessing big data competencies ; Building a big data infrastructure -- Show time! Making big data work for small business. Creating a big data strategy ; Applying data in your business : decision making ; Applying data in your business : operations ; Creating a big data culture in your business -- The part of tens. Ten biggest big data mistakes to avoid ; Ten free big data sources ; Ten key big data collection tools
N2  - Explains how to use big data to your advantage in order to transform your small business and make sense of user activity on social networks and customer transactions. Demonstrates how to capture, store, search, share, analyse and visualise analytics and helps you turn your data into actionable insights
ER  -