TY  - BOOK
AU  - Bouchard,Craig T.
AU  - Koch,James V.
TI  - The Caterpillar way: lessons in leadership, growth, and shareholder value 
SN  - 9780071821247 (hardcover)
AV  - HD9710.4.U64 C324 2014
U1  - 338.7/62/92250973 23
PY  - 2014///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Caterpillar Tractor Company
KW  - Tractor industry
KW  - United States
KW  - Management
N1  - Includes bibliographical references (pages 313-349) and index; 1 The Quest for the Holy Grail 12 Change or Die: Caterpillar Retools and Restructures 233 A Global Firm Headquartered in the United States 494 China: A Metaphor for Caterpillar's Future? 695 Caterpillar and the Internationalization of Output 856 Caterpillar and Its Employees 977 Caterpillar's Priceless Network of Dealers 1198 Product Quality, Pricing, and Branding 1339 The Burning Platform 15110 Tweaking the Caterpillar Model 16511 Planning for the Trough:Caterpillar Transforms Challenge into Opportunity 18912 Setting the Stage: The Bouchard-Koch ForecastModel for Caterpillar 20313 Valuing Caterpillar: The Global Questions 22914 The Bouchard-Koch Model Forecasts Caterpillar's Future 24315 Lessons Learned 265Appendix 273Notes 313Acknowledgments 350Index 351
N2  - In the early 1980s, Caterpillar, Inc lost one million dollars per day for three consecutive years. This book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and wall street analysts who were players in Caterpillar's drive to global dominance
ER  -