TY  - BOOK
AU  - Mikitani,Hiroshi
TI  - Marketplace 3.0: rewriting the rules of borderless business 
SN  - 9780230342149
AV  - HF5548.32 .M537 2013
U1  - 658.8/72 23
PY  - 2013///
CY  - New York
PB  - Palgrave Macmillan, 
KW  - Electronic commerce
KW  - Management
KW  - Business enterprises
KW  - Computer networks
KW  - Business logistics
KW  - International business enterprises
N1  - Includes index; Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation
N2  - 	
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth
ER  -