Grönroos, Christian, 1947-
Service management and marketing : managing the service profit logic /
Christian Grönroos.
- Fourth edition.
- ix, 522 pages ; 24 cm
Includes index.
9781118921449 (pbk.) 9781119922988
2015005386
Service industries--Marketing.
Customer services.
HD9980.5 / .G776 2015
658.8