TY  - BOOK
AU  - Samara,Timothy
TI  - Design elements: a graphic style manual : understanding the rules and knowing when to break them 
SN  - 9781592532612
AV  - Z246 .S225 2007
U1  - 686.2/2 22
PY  - 2007///]
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - Graphic design (Typography)
KW  - Layout (Printing)
N1  - Contents
Graphic Design: What It Is (An Introduction)
Twenty Rules for Making Good Design 
Chapter 1: Form and Space 
__Seeing Form and Space 
__Categories of Form
__Putting Stuff into Space 
__Spatial Qualities
__Concepts for Composition 
__How Meaning Happens 
Chapter 2: Color Fundamentals
__The Identity of Color
__How Color Works 
__Chromatic Interaction
__Color Systems 
__Emotions and Messages
Chapter 3: Choosing and Using Type
__Structure and Optics 
__Issues of Style
__Mechanics of Text 
__Texture and Space 
__Type as Information 
__Color and Detail
Chapter 4: The World of Image
__What Image Is
__Real, Unreal, and Otherwise
__Tools and Media 
__Content, Form, and Meaning
__Semantics and Narrative 
__Word-Image Interaction 
Chapter 5: Putting It All Together
__Visual Logic 
__Structuring the Page 
__Intuitive Layout 
__Images and Type Together 
__Layout Systems 
__Production Considerations
Appendix A
The Right Design Choices: A Checklist of Twenty Reminders 
for Working Designers
Appendix B
N2  - The graphic design equivalent to Strunk & White's The Elements of Style
This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book
UR  - http://www.loc.gov/catdir/toc/ecip0615/2006019038.html
UR  - http://www.loc.gov/catdir/enhancements/fy0714/2006019038-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/2006019038-b.html
ER  -