Product management in practice : a real-world guide to the key connective role of the 21st century /
Matt LeMay.
- xiii, 171 pages : illustrations ; 23 cm
Includes bibliographical references (pages 159-163) and index.
The practice of product management -- The CORE connective skills of product management -- Showing up curious -- The worst thing about "best practices" -- The art of egregious overcommunication -- Working with senior stakeholders (or, Throwing the poker game) -- Talking to users (or, "What's a poker game?") -- "Data, take the wheel!" -- Realistic roadmaps and painless prioritization -- The wonderful, horrible truth about agile -- In good times and bad -- Conclusion: Whatever it takes.
"Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets"--Page 4 of cover.