Multilevel approach to competitiveness in the global tourism industry / edited by Sérgio Jesus Teixeira, Higher Institute of Administration and Languages, Portual, João Matos Ferreira, University of Beira Interior, Portugal.

Contributor(s): Teixeira, Sérgio Jesus, 1984- [editor.] | Ferreira, João J. M [editor.]
Language: English Series: Advances in Hospitality, tourism, and the Services Industry (AHTSI) Books SeriesPublisher: Hershey PA : IGI Global, [2020]Description: 1 online resource (393 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781799803683Subject(s): Tourism | Tourism -- Social aspectsGenre/Form: Electronic books.DDC classification: 338.4/791 LOC classification: G155.A1Online resources: Full text is available at EbscoHost. Click here to view.
Contents:
Destination branding as a field of study: a bibliometric analysis / Cristina Isabel Fernandes, Pedro Veiga -- Tourist shopping and omnichanneling / Alba Garcia-Milon, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrin-Borondo -- Tourism in a salt pan: does creativity matter? / Jorge Ramos, Ana Campos -- La Barranca del Rio Santiago as tourist and eco touristic attraction for the brand Guadalajara Guadalajara, focused on a national tourism / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman -- A tourism-phobia scale development: an exploratory case of international resident of Majorca / Francisco Rejon-Guardia -- Thumbs up, image down?: insights from a debate in social media on Molise / Anna D'Auria, Marco Tregua -- Critical and inhibiting success factors in interorganizational networks: a case study / Viviana Durao, Antonio Carrizo Moreira -- The eco touristic attraction for the brand Guadalajara Guadalajara: Barranca del Rio Santiago / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman, Elba Lizbeth Garcia Guerra -- What are the challenges of cyber-physical models in tourism business? / Silvia Fernandes -- Psychological wellbeing as a creative resource for businesses in the tourism industry: a multidisciplinary view / Soraia Garceas, Margarida Pocinho, Saul Jesus -- An analysis of international tourists to Las Vegas / Kim Nehls -- Entrepreneurship and technology innovation in tourism e-business / Pankaj Kumar, Sergio Teixeira.
Summary: "This book examines the issues, challenges, opportunities, and trends in the global tourism industry"-- Provided by publisher.
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Includes bibliographical references.

Destination branding as a field of study: a bibliometric analysis / Cristina Isabel Fernandes, Pedro Veiga -- Tourist shopping and omnichanneling / Alba Garcia-Milon, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrin-Borondo -- Tourism in a salt pan: does creativity matter? / Jorge Ramos, Ana Campos -- La Barranca del Rio Santiago as tourist and eco touristic attraction for the brand Guadalajara Guadalajara, focused on a national tourism / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman -- A tourism-phobia scale development: an exploratory case of international resident of Majorca / Francisco Rejon-Guardia -- Thumbs up, image down?: insights from a debate in social media on Molise / Anna D'Auria, Marco Tregua -- Critical and inhibiting success factors in interorganizational networks: a case study / Viviana Durao, Antonio Carrizo Moreira -- The eco touristic attraction for the brand Guadalajara Guadalajara: Barranca del Rio Santiago / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman, Elba Lizbeth Garcia Guerra -- What are the challenges of cyber-physical models in tourism business? / Silvia Fernandes -- Psychological wellbeing as a creative resource for businesses in the tourism industry: a multidisciplinary view / Soraia Garceas, Margarida Pocinho, Saul Jesus -- An analysis of international tourists to Las Vegas / Kim Nehls -- Entrepreneurship and technology innovation in tourism e-business / Pankaj Kumar, Sergio Teixeira.

"This book examines the issues, challenges, opportunities, and trends in the global tourism industry"-- Provided by publisher.

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