The hyperlinked society : questioning connections in the digital age / Joseph Turow and Lokman Tsui, editors.

Contributor(s): Turow, Joseph [editor.] | Tsui, Lokman [editor.]
Language: English Series: The new media worldPublisher: Ann Arbor : University of Michigan Press, 2009Description: 319 p. : ill., mapsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780472070435; 0472070436; 9780472050437; 0472050435Subject(s): Internet -- Social aspects | Digital media -- Social aspectsGenre/Form: Electronic books.DDC classification: 303.48/33 LOC classification: HM851 | .T87 2008Online resources: Full text is available at the Directory of Open Access Books. Click here to view
Contents:
Introduction: on not taking the hyperlink for granted / Joseph Turow -- Structuring a marketplace of attention / James G. Webster -- The hyperlink as organizing principle / Alexander Halavais -- Hyperlinking and the forces of "massification" / Philip M. Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. Smith -- The morality of links / David Weinberger -- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst -- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton -- The social hyperlink / Lada A. Adamic -- Are hyperlinks "weak ties"? / Markus Prior -- What is the online public sphere good for? / Matthew Hindman.
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"Digital culture books"--Ser. t.p.

Includes bibliographical references (p. 289-303) and index.

Introduction: on not taking the hyperlink for granted / Joseph Turow -- Structuring a marketplace of attention / James G. Webster -- The hyperlink as organizing principle / Alexander Halavais -- Hyperlinking and the forces of "massification" / Philip M. Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. Smith -- The morality of links / David Weinberger -- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst -- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton -- The social hyperlink / Lada A. Adamic -- Are hyperlinks "weak ties"? / Markus Prior -- What is the online public sphere good for? / Matthew Hindman.

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