Effective marketing / Peter Hingston.
By: Hingston, Peter [author]
Language: English Series: Small business guidesPublisher: London ; New York : DK, 2001Edition: 1st American edDescription: 192 pages : color illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0789471973; 9780789471970Subject(s): MarketingDDC classification: 658.83 LOC classification: HF5415 | .H5259 2001Online resources: Contributor biographical information | Publisher description| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.83 H591 2001 (Browse shelf) | Available | CITU-CL-26832 |
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| 658.83 B412 2013 Qualitative consumer & marketing research / | 658.83 B692 2003 Marketing research : text and cases / | 658.83 B74 2014 Marketing and sales analytics : proven techniques and powerful applications from industry leaders / | 658.83 H591 2001 Effective marketing / | 658.83 H728 1964 The environment of marketing behavior : selections from the literature / | 658.83 H816 1992 Successful market research in a week / | 658.83 K397 1996 Marketing research : an applied approach / |
Includes bibliographical references (p. 186-187) and index.
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