Technology entrepreneurship : bringing innovation to the marketplace / Natasha Evers, James Cunningham, Thomas Hoholm

By: Evers, Natasha [author]
Contributor(s): Cunningham, James [author] | Hoholm, Thomas [author]
Language: English Publisher: London : Red Globe Press, [2021]Copyright date: ©2021Edition: Second editionDescription: xxviii, 417 pages : illustrations (black and white) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781352011173; 1352011174Subject(s): Technological innovations -- Economic aspects | New business enterprises -- Management | EntrepreneurshipDDC classification: 658.5/14
Contents:
Preface Acknowledgements Notes on the Authors Notes on the Contributors PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION 1 Policy and Environmental Conditions for Technology Entrepreneurship • Learning objectives • Chapter structure • Introduction • Policy conditions: innovation and entrepreneurship • Policy outcomes and impacts • Future trends • Chapter summary • Revision questions • Further reading and resources • Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator • Appendix 1.2 Sweden Innovation Union Scoreboard indications • References • Glossary of terms 2 Technology Entrepreneurs and New Technology Ventures • Learning objectives • Chapter structure • Introduction • Defining the entrepreneur and technology entrepreneurs • Technology entrepreneurs’ characteristics • Motivations and intentions • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 3 Technology Transfer from Universities • Learning objectives • Chapter structure • Introduction • Technology transfer • Technology transfer and mechanisms • Stimulants and barriers to technology transfer • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION 4 Innovation and Diffusion of Technology in Products and Services • Learning objectives • Chapter structure • Introduction • Defining innovation • Classifying innovations • Sources of innovation • Technology innovation life cycle • Diffusion of innovations • Managing innovation • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 5 Intellectual Property and Routes to Commercialisation • Learning objectives • Chapter structure • Introduction: what is intellectual property? • Intellectual property rights • Choosing the appropriate protection for your intellectual property • Protecting intellectual property • Developing an intellectual property strategy • Searching patents and other intellectual property information • Enforcing intellectual property rights and dealing with infringement • Routes to commercialisation of intellectual property • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 6 Business Modelling: Value Creation in Lean Start-Ups • Learning objectives • Chapter structure • Introduction • The vision • Creating value • Business modelling • Industry-driven business models • Business modelling for competitive advantage • Growth metrics – measuring learning • Scalable business models • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART III: MARKET OPPORTUNITY AND STRATEGY 7 Market Validation and Analysis • Learning objectives • Chapter structure • Introduction • Market validation process • The marketing ecosystem of the new venture • Business concept testing tools • Conducting marketing research • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 8 The Marketing Strategy • Learning objectives • Chapter structure • Introduction • The marketing strategy • Segmentation and targeting processes – stage one • Developing and positioning the value proposition – stage two • Designing the marketing programme – stage three • Product and branding decisions • Promotion and communication decisions • Distribution decisions • Pricing decisions • The marketing plan • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 9 The Business Plan and Pitching • Learning objectives • Chapter structure • The business plan • Pitching • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART IV: GROWING AND MANAGING THE NEW VENTURE 10 Developing Teams and Building the Organisation • Learning objectives • Chapter structure • Introduction • Analysing and managing for growth • Building the team • Team roles • Shaping the entrepreneurial organisation • Entrepreneurial network organising • Learning from success and failure • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 11 International Entrepreneurship • Learning objectives • Chapter structure • Introduction • International entrepreneurship • Key drivers of high-tech venture internationalisation • Strategic options for international market development • Selecting which foreign markets to enter and segments to serve • Deciding on foreign market entry strategies (modes) • Growing international sales through networks • International growth and competitiveness • International digital entrepreneurship • Cultural considerations in international business negotiations • Chapter summary • Revision questions • Notes • Further reading and resources • References • Glossary of terms 12 Funding and Financing New Ventures • Learning objectives • Chapter structure • Introduction • The financial context for new ventures • Funding and financing • Operations decisions – managing cashflow • Making investment decisions • The evolving nature of entrepreneurial finance • The emergence of crowdfunding • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms Index
Summary: This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated. Provided by Vital Source
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SUBJECT REFERENCE 		658.514 Ev274 2021 (Browse shelf) Available CITU-CL-54318
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Includes bibliographical references and index

Preface
Acknowledgements
Notes on the Authors
Notes on the Contributors
PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1 Policy and Environmental Conditions for Technology Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• Policy conditions: innovation and entrepreneurship
• Policy outcomes and impacts
• Future trends
• Chapter summary
• Revision questions
• Further reading and resources
• Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator
• Appendix 1.2 Sweden Innovation Union Scoreboard indications
• References
• Glossary of terms
2 Technology Entrepreneurs and New Technology Ventures
• Learning objectives
• Chapter structure
• Introduction
• Defining the entrepreneur and technology entrepreneurs
• Technology entrepreneurs’ characteristics
• Motivations and intentions
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
3 Technology Transfer from Universities
• Learning objectives
• Chapter structure
• Introduction
• Technology transfer
• Technology transfer and mechanisms
• Stimulants and barriers to technology transfer
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION
4 Innovation and Diffusion of Technology in Products and Services
• Learning objectives
• Chapter structure
• Introduction
• Defining innovation
• Classifying innovations
• Sources of innovation
• Technology innovation life cycle
• Diffusion of innovations
• Managing innovation
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
5 Intellectual Property and Routes to Commercialisation
• Learning objectives
• Chapter structure
• Introduction: what is intellectual property?
• Intellectual property rights
• Choosing the appropriate protection for your intellectual property
• Protecting intellectual property
• Developing an intellectual property strategy
• Searching patents and other intellectual property information
• Enforcing intellectual property rights and dealing with infringement
• Routes to commercialisation of intellectual property
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
6 Business Modelling: Value Creation in Lean Start-Ups
• Learning objectives
• Chapter structure
• Introduction
• The vision
• Creating value
• Business modelling
• Industry-driven business models
• Business modelling for competitive advantage
• Growth metrics – measuring learning
• Scalable business models
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART III: MARKET OPPORTUNITY AND STRATEGY
7 Market Validation and Analysis
• Learning objectives
• Chapter structure
• Introduction
• Market validation process
• The marketing ecosystem of the new venture
• Business concept testing tools
• Conducting marketing research
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
8 The Marketing Strategy
• Learning objectives
• Chapter structure
• Introduction
• The marketing strategy
• Segmentation and targeting processes – stage one
• Developing and positioning the value proposition – stage two
• Designing the marketing programme – stage three
• Product and branding decisions
• Promotion and communication decisions
• Distribution decisions
• Pricing decisions
• The marketing plan
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
9 The Business Plan and Pitching
• Learning objectives
• Chapter structure
• The business plan
• Pitching
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART IV: GROWING AND MANAGING THE NEW VENTURE
10 Developing Teams and Building the Organisation
• Learning objectives
• Chapter structure
• Introduction
• Analysing and managing for growth
• Building the team
• Team roles
• Shaping the entrepreneurial organisation
• Entrepreneurial network organising
• Learning from success and failure
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
11 International Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• International entrepreneurship
• Key drivers of high-tech venture internationalisation
• Strategic options for international market development
• Selecting which foreign markets to enter and segments to serve
• Deciding on foreign market entry strategies (modes)
• Growing international sales through networks
• International growth and competitiveness
• International digital entrepreneurship
• Cultural considerations in international business negotiations
• Chapter summary
• Revision questions
• Notes
• Further reading and resources
• References
• Glossary of terms
12 Funding and Financing New Ventures
• Learning objectives
• Chapter structure
• Introduction
• The financial context for new ventures
• Funding and financing
• Operations decisions – managing cashflow
• Making investment decisions
• The evolving nature of entrepreneurial finance
• The emergence of crowdfunding
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
Index

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated. Provided by Vital Source

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