Strategic planning and policy / Gabriel Afemei

By: Afemei, Gabriel [author]
Language: English Publisher: Burlington, ON ; Toronto Academic Press, 2024Copyright date: ©2024Description: xiii, 254 pages : chiefly color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781774697245Subject(s): Strategic planning | Business planningDDC classification: 658.4/01
Contents:
Title Page Copyright About The Author Contents List of Figures List of Abbreviations Preface Chapter 1: Strategic Planning Systems Unit Introduction 1.1. Strategic Planning: Meaning, Process, And Approaches 1.2. Components Of A Strategic Plan 1.3. Formalized Strategic Planning In Organizations 1.4. Need Of Strategic Management Review Questions Multiple Choice Questions References Chapter 2: Strategic Thinking: Finding And Developing Unique Opportunities To Create Value For Organization Unit Introduction 2.1. A Way Of Strategic Thinking 2.2. Develop Strategic Thinking Skills 2.3. Strategic Thinking: The Pathway To The Top Review Questions Multiple Choice Questions References Chapter 3: Strategic Marketing Management Unit Introduction 3.1. The Art Of Strategic Marketing: Market Learning, Sensing, And Intuiting 3.2. Presenting A Strategic Marketing Plan 3.3. Essentials Of Strategic Marketing Management
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.401 Af25 2024 (Browse shelf) Available CITU-CL-54218
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Title Page
Copyright
About The Author
Contents
List of Figures
List of Abbreviations
Preface
Chapter 1: Strategic Planning Systems
Unit Introduction
1.1. Strategic Planning: Meaning, Process, And Approaches
1.2. Components Of A Strategic Plan
1.3. Formalized Strategic Planning In Organizations
1.4. Need Of Strategic Management
Review Questions
Multiple Choice Questions
References
Chapter 2: Strategic Thinking: Finding And Developing Unique Opportunities To Create Value For Organization
Unit Introduction
2.1. A Way Of Strategic Thinking
2.2. Develop Strategic Thinking Skills
2.3. Strategic Thinking: The Pathway To The Top
Review Questions
Multiple Choice Questions
References
Chapter 3: Strategic Marketing Management
Unit Introduction
3.1. The Art Of Strategic Marketing: Market Learning, Sensing, And Intuiting
3.2. Presenting A Strategic Marketing Plan
3.3. Essentials Of Strategic Marketing Management

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